WebJan 27, 2011 · The Case of GM’s CSR Initiative: Why Good Intentions Are Not Enough January 27, 2011 GM had very good intentions. On November 18, 2010, the company announced that Chevrolet, its largest brand, will invest $40 million in various carbon offsetting projects across America. WebApr 10, 2013 · The dealership enhancements are part of a larger GM initiative to reward dealers who voluntarily meet the parent company’s customer experience standards. During the retrofit, each dealership is decoratively clad with Laminators ’ Bright Silver and custom color ‘Chevy Blue’ Omega-Lite ACM to maintain a consistent corporate image.
General Motors Funds Energy Conservation Projects through an …
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